Posts Tagged ‘feature journalism’

New article: The Shaping of an Online Feature Journalist

2. October 2009

First: I have been asked to contribute to the Online Journalism Blog – which I am very excited about. The following post has therefore been cross-published on that blog.

What happens when an online newspaper decides to implement web-only feature journalism? Will the role of the online feature journalist be different from that of a print feature journalist?

These questions form the topic of a recently published article in a special issue of the academic journal Journalism focusing on the changing conditions of work and labour in the global news industry (the introduction to this special issue can be downloaded here). In the article, I argue that academic research into online journalism has been biased towards exploring online  journalism as breaking news journalism, thereby to some extent neglecting the magnitude of new styles and genres that emerges in online news sites (see David Domingo’s excelent Phd dissertation (pdf) for a thorough overview of the academic research into online journalism). An increasing number of online newspapers across the world
now for instance include sections like “special reports” (e.g this section on the St. Petersburg Times online edition), “multimedia features” (like The New York Times online multimedia/photo section), ‘travel’ (e.g The Guardian online’s travel section), etc., where breaking news and immediacy in reporting are not core activities.

Such sections signal a coming together of two apparently widely different practices of journalism: feature journalism and online journalism. Feature journalism is often associated with glossy magazines and newspaper weekend sections where readers are invited to spend time, relax and take pleasure in their reading.  The dominant discourses of feature journalism therefore seem to contrast with the discourse of online communication as it so far has been portrayed in research on the practice of online journalism and the evolving role of the online journalist. (For a more thorough discussion of what feature journalism is, see the paper What is feature journalism? that I recently presented at the 19th Nordic Conference for Media and Communication Research in Karlstad, Sweden)

In the article in the special issue of Journalism I investigate how the implementation of feature journalism in an online newsroom influences the role of online journalists and how the role of an online feature journalist is thus shaped. The article is based on a longitudinal, ethnographic case study of the production of feature journalism in the Norwegian online newspaper (which, as the first Scandinavian online newspaper, launched a section entirely devoted to feature stories in 2002). What is interesting with this online feature section is that most of the production is web exclusive – it is produced by especially assigned online feature journalists. Feature stories that emerge online elsewhere (e.g  Soundslides- and Flash-productions) tend to be spin-off products of already published newspaper productions. The therefore represents a unique opportunity to explore how (or if) an online newsroom establish a new, online-based understanding of what feature journalism is or should be when they are left to explore the genre without influence from old media editors and journalists.

The empirical material gathered from the case study (six weeks of observation in the newsroom of in four different periods from 2005 to 2007), 28 interviews with newsroom staffers, and document analysis) reveals that – in this particular case – the online feature journalists became heavily influenced by the productions routines and role performance of their online colleagues. Hence immediacy became a virtue for them – they developed a production routine where frequent publishing of new stories became important. However, the online newsroom at large was influenced by what the feature journalists brought to the table: The other online journalists felt that the feature section ernhanced their status and gave them a competitive advantage over other Norwegian online newspapers.

The findings can further be summed up in these points:

  • In order to provide their role with status, the online feature journalists in felt a need to distance them selves from how feature journalism is understood and practiced in conventional media in general and in the Dagbladet (print) feature journalism supplement “Magasinet” in particular. This lead to, amongst other things, a dismissal of the reportage as genre. The online feature journalists felt the readers provided the same kind of ‘human touch’ to their stories as the method of field reporting and face-to-face interviewing did for their print counterparts, as the readers was allowed to comment on and and attach personal stories to the feature pieces. An interesting examples of this strategy can be found in this story on the troubles of gay people in rural areas in Norway, where the comments at the end of the article are dominated by personal experiences on the topic from gay readers (the story is in Norwegian).
  • Even though they became heavily influenced by the work routine of their online colleagues, the feature journalist of felt a need to distance them selves from the standards of online journalism in general which they perceived to be too inaccurate and shallow. They therefore became intensely occupied with for instance backing up there stories with a sufficient amount of sources and hyperlinks. They perceived their role as being pioneers in the process of increasing the standards of online journalism. This was appreciated by the other online journalists in as they felt the feature journalists enhanced the overall status of online journalism.
  • The online feature journalist of developed a strategy implying that close relations with readers became more important than close relations with sources – the latter being a more common virtue in conventional feature journalism, where close encounters with people and milieus are common elements in the discourse. Even though they based their stories on many sources, the majority of the sources where second or third hand and largely assembled from other websites (reflecting a copy/paste practice common in online journalism at large). In stead of searching for first hand sources, the feature journalists devoted their attention to the audience. Readers were perceived as content providers both in the sense that the discussions the stories generated were regarded as valuable content in themselves, and because the journalists ‘outsourced’ the human touch reporting to the audience. Thus, the readers to some extent became the sources.

The article concludes that the web exclusive feature journalism of is a “multi-skilled practice of feature journalism entailing a
devaluation of reportage as genre and emphasizing audience participation. This marks a shift from source-driven to audience-driven feature journalism, where debate and sharing of information and knowledge replace intimacy and adventure as dominant discourses.” (p. 715).

The case study is framed by an understanding of labour in general and media work in particular as undergoing substantial change and entailing a
more individualized and random style of work. This development can be traced both in a historical axis of factors that have shaped the
role of journalists throughout history, and a contemporary axis of the particulars of labour in modern society at large. Thus, the case study of how the role of an online feature journalist was negotiated within the online newsroom of, serve as an example of these more general trends in media work.


Is video the future of online feature journalism?

4. August 2009

Blogger Vadim Lavrusik has investigated the use of video in ten US online news sites and found that video is most frequently used in feature stories. This is because feature stories tend to ” have visual elements that lend themselves well to video footage”, argues Lavrusik.

This raises the question of a what a feature story is and if a feature story might be something different online than in traditional media (i.e. print and TV). In a paper  I’m presenting at the 19th Nordic Conference for Media and Communication Research in Karlstad, Sweden next week,  I argue that feature journalism traditionally has been dominated by discourses of adventure, intimacy and fiction. Feature journalists use techniques of fiction writing to cover adventures actions entailing intimate encounters with sources and milieus. And they might them selves be intimate with their readers by writing in a subjective style.

However, feature journalism is not a static genre that hasn’t changed. When new technology is introduced and implemented, genres change. And new genres develop. For instance, competition from first television news and then online news has “featurized” newspaper journalism since newspapers no longer can compete with online/tv breaking news coverage. The distinction between news and feature journalism is therefore becoming increasingly blurred in newspapers.

So what happens when feature journalism is remediated online? It is possible to identify at least two different strategies:  Online news sites with strong affiliation with a parent newspaper and/or broadcaster tend to rely on a multiplatform strategy. They equip their (newspaper)  journalists and photographers with a video camera and/or a sound recorder and publish the written piece both in print and online. In addition, they publish a Soundslide (to better maximize the use of the photographers work) or a video or a Flash production online.   This is the strategy chosen by most US online newspapers and probably by the the sites Lavruski investigated.  This is all fine. But it is still basically old media feature journalism – with some added content.

Online news sites with no or limited affiliations with a parent newspaper and/or broadcaster tend to choose a different strategy. Either, they rely heavily on text based stories and interactions with readers – like the Norwegian online newspaper does in its feature section –  or they embark on a multimedia bonanza implying the utilization of all thinkable multimedia features. Examples of the latter  are the eccentric online magazines made by Magwerk and Flyp Media (see this blog post for more on Flyp Media).

    In a recently published article in a special issue of the Scandinavian journal Rhetorica Scandinavica on journalism and rhetoric, I analyze how the Norwegian online newspaper has developed a unique understanding of feature journalism in a stand-alone feature section. I have followed the development of this feature sections for several years, both from a readers point of view and by ethnographic research from within the newsroom. I found that their understanding of what feature journalism is developed from an initially quite  traditional understanding to a more online adapt understanding, where reader involvement became the core virtue. The stories they produce are text-based and quite long, and they are motivated by the possibility of engaging readers in debate – or having readers share personal stories that serve as “cases” to the main story (thus embedding the discourse of intimacy that is represented in traditional feature journalism in a quite different manner). The point is that this development was not planned or foreseen by the journalists or editors of – it develop in this direction probably because the online feature desk was left to develop its journalism without intervention from the parent newspaper.

    I guess my point with writing all this is that remediating a genre online – feature journalism or any other genre – is a complex process that might end up with a completely new genre. Adding a video might give added value to a feature story online, but this is perhaps not the way the genre is further developed in new media.

    New book on reportage journalism

    29. June 2009

    A couple of weeks ago my new book on reportage journalism was published. Congrats to me! 🙂

    The book’s title translates to “The Genre of Place: On modern reportage journalism”. It is mostly a text book for college students at journalism programs in Norway, and perhaps elsewhere in Scandinavia. It deals with modern day reportage journalism in print and online. With extensive use of examples, the books tries to answers questions like:

    • What makes an idea for a reportage good?
    • What are the best ways to compose a reportage?
    • How should one use observation as a method in reportage journalism?
    • What characterizes modern day reportage journalism?
    • What can reportage journalism in online newspapers be like?

    The book has all ready been included in the curriculum of several  journalism programs througout Norway, which makes me happy 🙂

    My new book on repportage journalism

    My new book on repportage journalism

    This will be my blogg…

    29. June 2009


    So this is my blog. My thoughts on this are as follows: This is going to be a professional blog, not a personal one. I’ll blog on matters of professional interest to me – e.g. journalism. More precisely, I’ll blog on feature journalism and online media, ’cause that’s whats my PhD-dissertation is all about.

    Hopefully, I’ll be able to blog on topics of interest to someone else than myself.